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Q: Why are some binocular retailer's prices below the MSRP?
A: This article explains this well: PCWorld.com
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Q: What is magnification?
A: Magnification:
Magnification is the degree to which the object is enlarged. With a 7x35 binocular, the object will appear to be seven times closer than without the aid of a binocular. The number immediately following the "x" is the diameter in millimeters of the objective (front) lens. The larger the front lenses the more light that is allowed to enter the binocular. A 10x50 binocular has 10 times magnification with a 50mm objective lens.
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